Tag Archives: reputation management

Don’t Be That Company

It’s old news but worth emphasizing: every time an individual has an encounter with an organization is an opportunity for that organization to strengthen its reputation, or not. Take the experience of a recent college grad, a young man who’s the son of a long-time friend and professional colleague. Dave (not his real name) graduated […]

When It Comes to Using LinkedIn, It’s All or Nothing

There’s only one social networking service that matters when it comes to managing one’s professional reputation. Everyone knows it’s LinkedIn. In recent years, LinkedIn transitioned from the boring, uncool, too-practical social media network to the one — if you could only pick one — professional networking service you absolutely positively have to be on. In large part, […]