Tag Archives: relationship management

Small Businesses Stay on Track by Playing Offense

Small businesses get them coming and going. Unsolicited business propositions. Coming at them via LinkedIn from companies selling new business leads, SEO services and recruiting services. Coming at them via email and text and phone calls from companies offering advertising, legal, social media and yes, public relations services too.  Coming at them from publishers moments […]

Set Agency-Client Expectations Early On or Risk Disappointment

The most important meeting an agency has with a new client is the agency-client expectations meeting.  And if during that meeting the agency team and client team aren’t as upfront and transparent as humanly possible about their expectations for each other, then expect any honeymoon period to be short-lived and D-I-V-O-R-C-E to follow.  If during […]