Tag Archives: public relations

6 Proven PR Tactics for Small Businesses on a Shoestring

Message to small businesses owners:  “You don’t have to suffer in silence.” Organizations operating on a shoestring marketing budget and skeleton staffs can come across as larger than life by mastering a few simple and cost-effective “guerrilla PR” tactics.  Because many smaller organizations don’t have dedicated in-house PR resources, their CEOs and marketing leads have […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]

PR (earned media) Can’t Be Trumped When It Comes To Credibility

Public relations (earned media) rules over other forms of marketing communications.  At least in the credibility category. Not exactly breaking news, but a recent Nielsen study reaffirms that despite the global marketing trend toward branded content, it’s tough  — if not impossible — to trump the credibility and perceived objectiveness of third-party experts. This is […]

Funny or Die: PR and Public Affairs Working Hand in Glove

Last week President Obama made news by appearing on the online talk show, “Between Two Ferns,” with Zach Galifianakis on the Funny or Die website.  The site is the brainchild of Will Ferrell, Adam McKay and Chris Henchy.  Not exactly Washington Week in Review. If you have not watched the skit, here’s a link. As you […]

Pilot Communications Group

Announcing Pilot Communications Group, LLC

It’s ironic that after helping to launch and promote dozens of companies over the years, writing this announcement post about the official introduction of Pilot Communications Group, LLC didn’t come very easy. I guess in part it’s the “cobbler’s children have no shoes” syndrome. Historically, communications agencies are notorious for neglecting their own marketing and find […]

Happy Birthday Serenade Costly To J-LO’s Reputation

Being a public figure — leader of a profitable and growing organization, entertainer, politician, professional athlete — can have many rewards.  Financial freedom.  Notoriety.  Red carpet treatment.  The satisfaction that goes along with providing a great product that solves a problem or fulfills a need. But the public recognition and the associated rewards also come […]

Paula Deen is Cooked

Celebrity chef Paula Deen is cooked.  And there’s only one person to blame.  Since her admission of using racial slurs during a recent legal disposition, Deen has gone from being toast of the town to being toast. Her sponsors and business partners can’t run away from her fast enough.  This week alone Wal-Mart, Ceasars Entertainment Group, and Smithfield Foods – and, of […]