Tag Archives: public relations agencies

9 Keys to Keeping the Agency-Client Relationship on Track

Agency-client relationships that aren’t working well tend to decline over time. Occasionally, an agency gets fired out of the blue, perhaps over a single, major mishap. A tweet that compromises a brand’s reputation or a major trends article that names all of a client’s competitors but leaves your client out could be grounds for abrupt dismissal. […]

Chemistry Ignites the Agency – Client Relationship

All other things being equal, “chemistry” between a business prospect and the prospective public relations agency account team is very often the difference between winning the business and coming in second. Think back to that time — I’m sure there were several — when you and your excited account team walked into a prospect’s conference […]