Tag Archives: Market Basket

Brand Ambassadors for a New Era (Market Basket style)

It isn’t by design, but workers of New England-based DeMoulas Market Basket have become the poster children for employees as brand ambassadors — bar none. Chances are pretty good that if you reside somewhere in Massachusetts or Maine or New Hampshire, Market Basket is where you buy your food, at least occasionally. 71 stores. More than $4.5B in annual […]