Tag Archives: LinkedIn

Let’s End the Press Release Relevance Debate — Please?

Journalists who call the press release a useless relic of the past and the PR pros who label it a La-Z-Boy solution to communications continue to miss the point when it comes to this oft-maligned tool.  In fact, as I have discussed in previous posts, the folks at Business Wire and PR News Wire are […]

When It Comes to Using LinkedIn, It’s All or Nothing

There’s only one social networking service that matters when it comes to managing one’s professional reputation. Everyone knows it’s LinkedIn. In recent years, LinkedIn transitioned from the boring, uncool, too-practical social media network to the one — if you could only pick one — professional networking service you absolutely positively have to be on. In large part, […]