Tag Archives: brand ambassadors

Small Brands Can Succeed at Influencer Marketing Too

Brand ambassadors work just as well for small brands as they do for larger ones with deep marketing pockets.  The smaller brands just have to be smarter about putting their brand ambassador dollars to work because they have fewer of them…dollars.  And while an ambassador may enjoy the notoriety and business benefits of being associated with a […]

Brand Ambassadors for a New Era (Market Basket style)

It isn’t by design, but workers of New England-based DeMoulas Market Basket have become the poster children for employees as brand ambassadors — bar none. Chances are pretty good that if you reside somewhere in Massachusetts or Maine or New Hampshire, Market Basket is where you buy your food, at least occasionally. 71 stores. More than $4.5B in annual […]