Tag Archives: agency-client relationship

Do the Upfront Work to Mitigate Buyer’s Remorse

Many of us have experienced buyer’s remorse. Probably more than once. It’s that sinking feeling of regret one feels after making an expensive purchase, like a house, a car, or a toy (impulse purchase) we just had to have (did you really have to have that $12,000 super-light, super-fast, super-cool road bike for your Sunday […]

Even the Best Client-Agency Relationships Need Evaluations

This guest post comes to us courtesy of  Judy Neer, president and CEO of Pile and Company, a management consulting firm that specializes in client-agency relationships, and via Ad Age.  The original post ran here.  The Top Reasons Brands Don’t Review Agency Relationships and Why They Should   Even in an industry that knows the […]