Next Generation Food Brands Land Investment From Industry Leaders

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Incredible Foods Raises Capital

After a pivot from stressing its edible packaging and sustainability initiatives to its consumability by all consumers — especially allergy sufferers — Incredible Foods has closed a $15 million round led by consumer-focused fund Winona Capital.

Launched in 2012 as WikiFoods, Incredible Foods still uses the edible food-based wrapper that founder and famous scientist David Edwards helped to develop in some products, but the company is focused on allergen-friendly products as it attempts to crack new markets.

Recent products include a brand called Perfectly Free, which includes its signature allergy-friendly frozen treats — all free of the “Big 8” food allergens — as well as a new line of non-dairy, allergen-free frozen pints. A new, refrigerated fruit-based product is also scheduled to roll out in 2018.

The company had launched with a $10 million raise from Polaris Partners and Flagship Pioneering, both of which participated in the new raise. It recently consolidated operations under a single roof in Boston, moving its manufacturing from Amesbury, Mass. and its laboratory and administrative offices from the biotech area in Cambridge, Mass.

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