Small Brands Can Succeed at Influencer Marketing Too

Brand ambassadors work just as well for small brands as they do for larger ones with deep marketing pockets.  The smaller brands just have to be smarter about putting their brand ambassador dollars to work because they have fewer of them…dollars.  And while an ambassador may enjoy the notoriety and business benefits of being associated with a […]

Do the Upfront Work to Mitigate Buyer’s Remorse

Many of us have experienced buyer’s remorse. Probably more than once. It’s that sinking feeling of regret one feels after making an expensive purchase, like a house, a car, or a toy (impulse purchase) we just had to have (did you really have to have that $12,000 super-light, super-fast, super-cool road bike for your Sunday […]

Don’t Let a Lack of Planning Derail a Great Event

The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]

Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can do […]

6 Proven PR Tactics for Small Businesses on a Shoestring

Message to small businesses owners:  “You don’t have to suffer in silence.” Organizations operating on a shoestring marketing budget and skeleton staffs can come across as larger than life by mastering a few simple and cost-effective “guerrilla PR” tactics.  Because many smaller organizations don’t have dedicated in-house PR resources, their CEOs and marketing leads have […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]