Keys to an Efficient Content Marketing Strategy

Guest post by Noel Watts, an accomplished business development executive within the mortgage banking industry with more than 18 years experience in a range of progressively responsible leadership positions. I was talking with a friend recently about adding a blog to his website to generate web traffic through content marketing. His company specializes in writing industry […]

Small Businesses: Repurpose (Content) or Perish

For a small business or organization, generating original marketing content with any level of frequency is a significant undertaking. But the return on investment is dramatically increased when that content is routinely repurposed.  Results will include a dramatic reduction in marketing costs (always top of mind with small businesses) and expanded audience reach. So what […]

Let’s Make Shopping Small a Way of Life – Not an Event

Annually, Small Business Saturday gives consumers the opportunity to get reacquainted with companies that wear the owners’ name on the storefront, at least figuratively.  A couple of days ago, we experienced the fourth annual Small Business Saturday, always sandwiched between Black Friday and Cyber Monday (which is today), two of the biggest shopping days of […]

Owned Media: Helping Companies Beat 4-1 Odds

A friend, father of a communications student, told me last week that there’s four public relations professionals for every journalist.  4 to 1.  I didn’t research the stat myself, but took a leap of faith that the student’s professor who revealed the stat knew what he or she was talking about. 4 to 1. At […]

Even the Best Client-Agency Relationships Need Evaluations

This guest post comes to us courtesy of  Judy Neer, president and CEO of Pile and Company, a management consulting firm that specializes in client-agency relationships, and via Ad Age.  The original post ran here.  The Top Reasons Brands Don’t Review Agency Relationships and Why They Should   Even in an industry that knows the […]