Jameson’s Marketing is as Smooth as its Irish Whiskey

Jameson Irish Whiskey is triple-distilled.  Because it’s triple-distilled, it’s smooth as silk. Because it’s triple-distilled, it has an exquisitely mellow finish. Because it’s triple-distilled, it doesn’t have the bite of twice-distilled Scotch or once-distilled American whiskey. Jameson Irish Whiskey is triple-distilled. How many times does Jameson distill its whiskey? Visit Jameson’s original distillery on Bow […]

Small Businesses Stay on Track by Playing Offense

Small businesses get them coming and going. Unsolicited business propositions. Coming at them via LinkedIn from companies selling new business leads, SEO services and recruiting services. Coming at them via email and text and phone calls from companies offering advertising, legal, social media and yes, public relations services too.  Coming at them from publishers moments […]

Keys to an Efficient Content Marketing Strategy

Guest post by Noel Watts, an accomplished business development executive within the mortgage banking industry with more than 18 years experience in a range of progressively responsible leadership positions. I was talking with a friend recently about adding a blog to his website to generate web traffic through content marketing. His company specializes in writing industry […]

Small Businesses: Repurpose (Content) or Perish

For a small business or organization, generating original marketing content with any level of frequency is a significant undertaking. But the return on investment is dramatically increased when that content is routinely repurposed.  Results will include a dramatic reduction in marketing costs (always top of mind with small businesses) and expanded audience reach. So what […]

Let’s Make Shopping Small a Way of Life – Not an Event

Annually, Small Business Saturday gives consumers the opportunity to get reacquainted with companies that wear the owners’ name on the storefront, at least figuratively.  A couple of days ago, we experienced the fourth annual Small Business Saturday, always sandwiched between Black Friday and Cyber Monday (which is today), two of the biggest shopping days of […]

Owned Media: Helping Companies Beat 4-1 Odds

A friend, father of a communications student, told me last week that there’s four public relations professionals for every journalist.  4 to 1.  I didn’t research the stat myself, but took a leap of faith that the student’s professor who revealed the stat knew what he or she was talking about. 4 to 1. At […]