Five Communications Tips for Frugal SMBs

What I like most about working with SMBs is typically they’ll want their communications consultant exposed to every facet of their business.  Generally, SMBs are more apt than large companies to allow an “outsider” become an “insider” because they simply can’t afford not to.  They recognize that a consultant can be of the greatest assistance when […]

Don’t Be That Company

It’s old news but worth emphasizing: every time an individual has an encounter with an organization is an opportunity for that organization to strengthen its reputation, or not. Take the experience of a recent college grad, a young man who’s the son of a long-time friend and professional colleague. Dave (not his real name) graduated […]

9 Keys to Keeping the Agency-Client Relationship on Track

Agency-client relationships that aren’t working well tend to decline over time. Occasionally, an agency gets fired out of the blue, perhaps over a single, major mishap. A tweet that compromises a brand’s reputation or a major trends article that names all of a client’s competitors but leaves your client out could be grounds for abrupt dismissal. […]

Small Brands Can Succeed at Influencer Marketing Too

Brand ambassadors work just as well for small brands as they do for larger ones with deep marketing pockets.  The smaller brands just have to be smarter about putting their brand ambassador dollars to work because they have fewer of them…dollars.  And while an ambassador may enjoy the notoriety and business benefits of being associated with a […]

Do the Upfront Work to Mitigate Buyer’s Remorse

Many of us have experienced buyer’s remorse. Probably more than once. It’s that sinking feeling of regret one feels after making an expensive purchase, like a house, a car, or a toy (impulse purchase) we just had to have (did you really have to have that $12,000 super-light, super-fast, super-cool road bike for your Sunday […]

Don’t Let a Lack of Planning Derail a Great Event

The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]

Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can do […]