Don’t Let a Lack of Planning Derail a Great Event

The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]

Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated.   Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can […]

6 Proven PR Tactics for Small Businesses on a Shoestring

Message to small businesses owners:  “You don’t have to suffer in silence.” Organizations operating on a shoestring marketing budget and skeleton staffs can come across as larger than life by mastering a few simple and cost-effective “guerrilla PR” tactics.  Because many smaller organizations don’t have dedicated in-house PR resources, their CEOs and marketing leads have […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]

Jameson’s Marketing is as Smooth as its Irish Whiskey

Jameson Irish Whiskey is triple-distilled.  Because it’s triple-distilled, it’s smooth as silk. Because it’s triple-distilled, it has an exquisitely mellow finish. Because it’s triple-distilled, it doesn’t have the bite of twice-distilled Scotch or once-distilled American whiskey. Jameson Irish Whiskey is triple-distilled. How many times does Jameson distill its whiskey? Visit Jameson’s original distillery on Bow […]

Small Businesses Stay on Track by Playing Offense

Small businesses get them coming and going. Unsolicited business propositions. Coming at them via LinkedIn from companies selling new business leads, SEO services and recruiting services. Coming at them via email and text and phone calls from companies offering advertising, legal, social media and yes, public relations services too.  Coming at them from publishers moments […]

Keys to an Efficient Content Marketing Strategy

Guest post by Noel Watts, an accomplished business development executive within the mortgage banking industry with more than 18 years experience in a range of progressively responsible leadership positions. I was talking with a friend recently about adding a blog to his website to generate web traffic through content marketing. His company specializes in writing industry […]