News

Welcome to Pilot’s news page. Here you’ll discover select examples of earned coverage secured by Pilot’s media Digital Communication Connecting Searching News Conceptrelations pros on behalf of our clients. While vital to most client communications programs, earned media has its greatest impact when it’s part of an integrated campaign that includes owned, shared and paid media.  For a greater understanding of how an integrated communications program can benefit your organization, give us a call. We’d be happy to provide you with an overview of our approach.

March 7, 2017

Parents 25 Best Allergy-Friendly Packaged Foods

Link to original article.  (Pilot client Incredible Foods is featured below). We asked families to taste-test more than 100 new products that contain no nuts, eggs, dairy, or wheat. Even kids without food allergies loved our winners! By Karen Cicero from Parents Magazine There’s something for everyone on our list of the 25 best packaged foods […]


March 10, 2017

Next Generation Food Brands Land Investment From Industry Leaders

Incredible Foods has closed a $15 million round led by consumer-focused fund Winona Capital.


February 13, 2017

Perfectly Free prepares for 2018 launch of novel refrigerated fruit & veggie snacks with ‘grape-like’ skin

Incredible Foods – the firm behind allergy-friendly Perfectly Free frozen coconut bites – is gearing up for the 2018 launch of what it claims is a completely new form of snack: refrigerated bites with a ‘grape-like’ skin made from fruit and veggie purees held together with fiber from seaweed and mushrooms.


January 9, 2017

Middletown family embarks on road trip to raise awareness for food allergies

The Braga family of Middletown, CT has hit the road embarking on a cross-country journey to raise awareness about food allergies.


September 15, 2016

8 Signs It’s Time to Rebrand

Link to original story in The Alternative Board. Is it time to rebrand? Businesses don’t find success by becoming unchanging, static entities. In order to keep competitive, small businesses must adapt to the evolving needs of their customers and society as a whole. Of course, this means more than just expanding your products and services. You […]


July 2016

Small-Business Success Story: KettlePizza

Link to original article. Kiplinger’s spoke with George Peters, 59, cofounder and owner of KettlePizza, a Groveland, Mass.-based maker of at-home wood-fired pizza oven grill attachments, about how the business got started. Read on for an excerpt from our interview: You’ve always been an inventor? I worked full-time as a property director for local YMCAs, […]


July 11, 2016

Patent law, with science and speed on the side

Link to original article in Boston Globe. It is probably hard to find too many molecular biochemistry PhDs who also are gainfully employed patent attorneys, with side hobbies in high-stakes motorcycle racing. And yet 48-year-old Jeff Vaughn, a patent attorney at Incredible Foods (which recently changed its name from WikiFoods) fits the bill. When he’s […]


June 25, 2016

Incredible Foods: Safe for People With Allergies

Link to NECN video. Kevin Murphy, CEO of Incredible Foods, joins NECN to explain why he makes safe options for people who have the eight most common allergies. http://www.necn.com/news/business/NECN_062416_foodallergies_630pm_NECN-384337431.html


May 9, 2016

Allergy-free treat for kids is Made in Mass.

Link to video on WCVB. Welcome to the future of allergy-free treats. Cutting-edge technology at WikiFoods’s Hyde Park facility is making allergy-free snacks for kids. Link to video on WCVB.  


April 28, 2016

Six-Point Checklist For Your Next Strategic Collaboration

Link to original article in CMO.com. by Ted Nelson . CEO . Mechanica April 28, 2016 Collaboration appears to be the organizational skillset of the moment. Moving from a “command and control” to “communicate and collaborate” management style has become the de facto leadership mandate of our times. Even if most of us aren’t particularly […]


April 20, 2016

Inside this Willy Wonka-style food startup’s new Boston office

Link to original article in Boston Business Journal. The future of food is taking root in Boston’s Hyde Park, a neighborhood not necessarily known for the tech and startup culture permeating other parts of the city. WikiFoods, a venture-backed company launched by Harvard professor David Edwards — well-known for his creation of inhalable chocolate and […]


March 11, 2106

How a Brewer Helped This Guy Realize His Dream of Being Punched in the Face by a Boxer

Link to article in Ad Week By Tim Nudd, Ad Week Can this guy take a punch from a pro boxer? And just as important, wouldn’t you like to watch this guy take a punch from a pro boxer? If you would, here’s the video for you. Ad agency Mechanica created it for Gulden Draak, […]


March 11, 2016

This Guy Wondered If He Could Take A Boxer’s Punch. Now He Knows.

Link to article in Huffington Post  Ron Dicker General Assignment Reporter For The Huffington Post He could have overcome a more conventional fear, like public speaking. But noooo. Watch a regular guy get clocked in the ring to prove to himself that he can take a punch from a pro boxer. As part of Gulden Draak […]


February 22, 2016

Old hands, young scientists team up to bring products to market

Link to article in The Boston Globe This is the story of the evolution of a Kendall Square incubator into a consumer products company that sells frozen bonbons. About a year ago, Kevin Murphy, the former chief operating officer at Ocean Spray Cranberries Inc., and his longtime colleague Jud Horner, his friend with the “Golden […]


January 10, 2016

The Best Robot ‘Butlers’ At CES

At the Consumer Electronics Show this week in Las Vegas, companies from Segway to Ford jumped into the butler business by showing off new products (some only half-baked) for opening doors, turning on lights, tracking daily schedules like pill rituals, and keeping a watchful eye over the house.


December 1, 2015

How Buddy Is Helping Autistic Children

Link to article in Robotics Trends By Steve Crowe  December 1, 2015 Parents and caregivers of children with autism and other special needs often struggle to communicate and interact with their kids. Children with autism spectrum disorder (ASD) often have a striking lack of interest and ability to interact, limited ability to communicate, and show […]


November 9, 2015

Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad Brand’s latest ‘seeker story’

Link to article in Ad Week Saucony, the running shoe and apparel brand, has been running what it calls “seeker stories” since last spring, part of its “Find Your Strong” campaign. The “seekers” are Saucony’s target—individuals who are on some kind of journey in life, and for whom running is part of that journey. This […]


September 16, 2015

Neighborhood Health seeks to change image as ‘cheap’ insurer

Link to article in Boston Globe By Priyanka Dayal McCluskey GLOBE STAFF SEPTEMBER 16, 2015 Neighborhood Health Plan is seeking to shed its reputation of being just a low-cost health plan. The insurer launched an ad campaign Wednesday imploring consumers and businesses to buy Neighborhood’s insurance not because it’s cheap, but because it’s good. Boston-based […]


August 18, 2015

With Jibo and now Buddy, Boston is becoming a social-robot mecca

Link to article in Boston Business Journal By David Harris, associate editor, digital, Boston Business Journal First, there was Jibo, a robot for the home created by former MIT professor Cynthia Breazeal. Now, a French company called Blue Frog Robotics is looking to steal some of Jibo’s thunder by opening a Boston-area office. Blue Frog’s first […]


July 20, 2015

This Agency Uses Data and Strategy to Solve Problems for Restless Marketers

Link to article in Ad Week (L. to r.) Mechanica CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi Photo: David Salafia  Specs Who (L. to r.) CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi What Full-service digital agency Where Newburyport, Mass. Ten years ago, agency […]


July 16, 2015

Mass.-made KettlePizza kit attracts Walmart’s attention

Link to Boston Globe article By Jon Chesto GLOBE STAFF JULY 16, 2015 If you’re going to fly all the way from Massachusetts to Arkansas to pitch your product to a company, you probably don’t want to leave until you’ve sealed the deal. And when that potential customer is Walmart Stores Inc., the biggest brick-and-mortar […]


July 7, 2015

‘Shark Tank,’ Wal-Mart style

Link to article on CNBC.com http://video.cnbc.com/gallery/?video=3000394825 In an office 34 miles outside Boston, in Groveland, Massachusetts, two entrepreneurs have been crafting what they hope will be a perfect product pitch to the world’s largest retailer. Two side-by-side whiteboards outline the selling points of KettlePizza, a metal insert that converts a charcoal grill into a pizza […]


June 16, 2015

The KettlePizza Turns Your Regular Grill Into A Backyard Pizzeria, ‘Cuz Why Not?

Link to article in Huffington Post Move over, bangles: we’ve found a new must-have summertime accessory. You know how a brick oven produces pizza with a super-crisp crust that’s still soft and chewy in the middle? And you know how you can never seem to replicate that in your conventional oven? That’s because brick pizza […]


May 19, 2015

Turn your backyard grill into a wood-fired oven

Link to article in The Boston Globe A Weber grill and a KettlePizza insert. By Ann Trieger Kurland GLOBE CORRESPONDENT MAY 19, 2015 GROVELAND — Al Contarino works a Weber kettle in the parking lot of his office building and announces, “I’m not a chef.” But he is turning out Neapolitan-style Margherita pizzas so beautifully […]


April 26, 2015

Fire up the grill with KettlePizza

Link to article in The Boston Globe By Wendy Killeen GLOBE CORRESPONDENT   Grilling (especially for men) can be a competitive sport. Al Contarino, 45, of Boxford, is an example. When the inventor and grilling enthusiast realized that opening the grill lid releases heat and stalls cooking, he created his own design. That led to […]


April 14, 2015

NEW! Saucony’s New ‘Seeker’ Campaign From Mechanica

Link to article. by Steve McLellan What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The […]


March 3, 2015

Mobile Wallet Wars Heat Up — ‘PayPal Had to Do Something’

Link to story in The Street. By Robert McGarvey | 03/03/15 – 11:07 AM EST Call the $280 million PayPal (EBAY – Get Report) reportedly paid for Paydiant the price of reclaiming a spot in the battle over mobile payments. “The wallet wars have begun and PayPal had to do something,” said Ralph Dangelmaier, CEO of Waltham, Mass.-based international payments gateway company BlueSnap. […]


February 25, 2015

Dancing With the CMO: 5 Tips From a Seasoned Creative Director

Link to story in The Agency Post. Written by Libby DeLana | @parkhere Libby DeLana is creative director and co-founder of the branding and advertising firm Mechanica. Maintaining a productive relationship between a CMO and the creative team can be tricky.  Both sides have strong opinions and ideas on what a brand “needs.” And it is this coming together of differing ideas […]


January 28, 2015

Mechanica Launches Experiential Practice, Hires Bill Goff To Run It

Link to story in MediaPost. by Steve McClellan @mp_mcclellan, January 28, 2015, 3:06 PM Branding and marketing agency Mechanica has just launched a new offering—called the Brand Experience Strategy Practice and has hired veteran experiential executive Bill Goff  to lead it.  Goff joins Mechanica from Publicis Groupe’s Digitas where he was VP/Group Director of Experience Strategy and Design. Earlier Goff served […]


December 30, 2014

Guest commentary: Companies should pay attention to online reviews all the time

Link to story in Boston Business Journal. By Micah Donahue, principal, contact strategy director at Mechanica. The influence online consumer reviews have on brands and product selection appears to be unstoppable. Important throughout the year but more so during the holiday gift buying season, online reviews from real customers can be the difference between a company […]


December 23, 2014

Neopolitan Pizza Lovers, Behold the KettlePizza!

Link to story in Seattle Maven. By Ann Peavey Quietly it lay buried in the advertising pages in the way-back of the October Sunset magazine comfortably-snuggled somewhere between the Incinolet and redwood hot tubs. The simple advertisement for the KettlePizza converter drew me in like moth to flame: The idea of turning my Weber kettle-grill into a […]


December 11, 2014

Starbucks: Getting rid of plastic in ways no other brand can

Link to story. By Rob Stringer, VP of Product Development & Marketing, Cortex MCP For all those payment folks that think they can replicate the success of the Starbucks mobile payments application, I have one thing to say.  You can’t, unless you can replicate this. I visited my local Starbucks this week and asked about the […]


December 2, 2014

Guest commentary: Boston’s innovation brand? How about the hub for the next wave of collaborative innovation?

Link to article. By Ted Nelson, CEO of Mechanica Boston Mayor Martin Walsh recently met with a group of local entrepreneurs, venture capitalists, heads of start-up accelerators and co-working spaces at City Hall as part of Global Entrepreneurship Week. The focus was on how Walsh intended to elevate and highlight Boston as an innovation leader. One of […]


November 20, 2014

Groveland business cooks up success with device that turns charcoal grills into pizza ovens

Link to story. By Joel Brown, Special to the Journal Just about everybody likes pizza. And lots of people enjoy cooking on a charcoal grill. Now two guys working in an industrial park in Groveland have put those two things together, and it’s bringing them a global market. Co-founders Al Contarino of Boxford and George […]


October 17, 2014

Rethinking the Traditional Agency Model and Why It Needs to Change

Link to story. By:Ted Nelson, Mechanica CEO  Date posted: October 17, 2014 Collaboration and partnership are the name of the game these days. And nearly anything worth doing creatively requires disparate subject experts and thought leaders who rally together arPreviewound a tightly defined problem. What separates the successful breakthroughs from the failed attempts at greatness […]


September 29, 2014

Port ad agency swims with bigger fish

Link to story. BY DYKE HENDRICKSON STAFF WRITER | Monday, September 29, 2014 NEWBURYPORT — Local companies don’t always pitch local enterprises. Mechanica, a branding and advertising agency with offices overlooking the Merrimack River, serves national and international clients like NPR, PBS, PTC, Akamai, Kronos and Saucony. Its client list appears devoid of nearby businesses […]


September 17, 2014

Elder Service Plan of the North Shore Rebrands as Element Care

  By Linda Bock (Patch Staff) Element Care, formerly the Elder Service Plan of the North Shore, has unveiled a new name, logo, tagline, website and promotional materials to support its evolution and geographic growth. The new brand identity reflects the simple mission of Element Care, a non-profit committed to helping people live safely and comfortably […]


September 16, 2014

Saucony returns to Newburyport ad agency Mechanica after walking away two years ago

Link to story. Jon Chesto Managing Editor, Print-Boston Business Journal Email  |  Twitter  |  Google+ When a consumer company drops its ad agency of record, there’s usually no turning back. But sometimes relationships can be rekindled, divorces undone. That’s just what happened to Saucony and Mechanica, the Newburyport agency that launched the “Find your strong” campaign for the Lexington-based […]


September 8, 2014

Saucony, Mechanica Back Together Again

Link to story. by Steve McClellan, Monday, September 8, 2014 1:17 PM  Boston-based agency Mechanica has been named U.S. agency of record for Saucony, the running footwear and apparel company that is also based in Boston. The selection came without a formal review. Olson of Minneapolis was the incumbent and was not invited to defend the […]


September 1, 2014

Local parents create ‘dial-a-lawyer’ service for college students

By Brandon Gee A Marblehead couple hopes to make prompt, quality legal advice as ubiquitous on college campuses as sticker-covered laptops and red Solo Cups. Bonnie and Jim Garaventi’s creation of StudentDefend.com was motivated by personal experience. They’re withholding the specific details, but suffice it to say that one of their four children was “doing […]


August 22, 2014

Ad Tech – A Market Very Much In Transition

Link to story.       BY TED NELSON CEO, Mechanica AD TECH PRESS – Just recently I had the opportunity of serving on Bostinno’s State of Innovation “Ad Tech vs. Advertising” panel. It was promoted as a debate between “new school” ad tech providers and advertising agencies. But despite best efforts from Anne Weiskopf, our enthusiastic moderator, […]


August 13, 2014

Lessons learned: Parents launch StudentDefend to pair college students with attorneys in times of need

Link to story. By David Harris Tech Editor-Boston Business Journal It all started with a personal experience. Jim and Bonnie Garaventi of Marblehead were frustrated that when one of their four children got into trouble a few years ago while away at college, they had nowhere to turn. More specifically, there was no attorney for […]


July 21, 2014

Guest commentary: Three tech marketing tactics that make things easier for startups

Link to story.     By Daniel G. Faggella Most early stage companies aren’t eager to take on more work. Getting sales and delivering the product or service are difficult enough, so when it comes to marketing, the less learning curve, the better. The good news is that marketing automation has taken off, and it […]


June 17, 2014

Mobile payments technology startup Cortex relocates HQ from California to Cambridge

Link to story.       By David Harris, Tech Editor-Boston Business Journal Mobile payments technology startup Cortex MCP announced that it relocated its headquarters from outside Los Angeles to Cambridge and will grow its grow its employee headcount from 20 to over 100 in the next 14 to 16 months, according to the company’s CEO. The […]


June 2, 2014

Mobile Wallet Becoming Trendy Way to Pay (video)

Link to story. Mobile Wallet Becoming Trendy to Pay (Video) Imagine going out and leaving your cash, your credit cards, and your id’s at home and just bringing your phone instead. That’s the idea behind “mobile wallet” and some say it is about to become the trendiest way to pay. FOX 35 visited the CNP Expo– a […]


May 27, 2014

Emmy-Honored Video Producer Jay Childs Joins Pilot Communications Group, LLC, as Director of Video Services

Pilot Communications Group, LLC adds video production and video content marketing to services with addition of Jay Childs to team.


May 23, 2014

Pilot Communications Hires Video Producer Jay Childs

Newburyport, Mass.-based Pilot Communications has hired Jay Childs as its new director of video services. Childs, who won a New England Emmy for his documentary on a nurse’s battle with breast cancer, previously ran his own production studio in nearby Portsmouth, N.H. Pilot said that with Childs on board, it will now be able to offer […]


April 7, 2014

Big Response Furthers Footwear Cares Mission

Two Ten Footwear Foundation’s community service initiative, National Footwear Cares Month, kicked off with a bang last week.


April 1, 2014

Pilot Communications Group, LLC, Offers Broader Communications Focus Driven by Accomplished, Hands-on Public Relations, Public Affairs Team

A new integrated communications agency that bridges the gap between larger firms and solo practitioners officially launched today as Pilot Communications Group, LLC. Serving technology, healthcare and consumer companies as well as non-profits, Pilot addresses the need for a broader approach to communications supported by accomplished, hands-on public relations, public affairs and creative professionals.


March 31, 2014

Newburyport Agencies On The Move

Link to story. by Val Brickates Kennedy, Mar 31, 2014, 4:36 PM Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. , Former Porter Novelli partner Jim Barbagallo announced he has formed a new integrated communications agency called Pilot Communications Group. He is joined by Tony Sapienza, […]


March 17, 2014

‘It’s Woodstock for payment geeks’

Because the payment industry requires companies — from banks to merchants to credit card firms — to work together, a chance to engage with everyone on the payment food chain is valuable.


March 17, 2014

Mobile payments startup Cortex setting up Cambridge office

Cortex, a West Coast mobile payments technology startup, has its first employee in Cambridge and plans to have as many as ten employees at the office by the end of 2014. The company aims to solve many of the issues that have hindered mobile payments from taking off, including security and user verification, while also […]


March 17, 2014

West Coast Mobile Payments Company Sets Up Post in Cambridge

Link to story. California-based mobile payment company Cortex MCP has plans to set up an office in the Cambridge Innovation Center. The start might have as many as ten employees in town by the end of 2014, reports BetaBoston.  Rather than hosting its own mobile wallet, Cortex MCP offers up its hassle-free technology to other payment companies to […]


PR Week -- March 31, 2014

Barbagallo launches Pilot Communications Group

The integrated communications firm will serve clients in the technology, healthcare, and consumer spaces, as well as nonprofits.


The Boston Globe - December 25, 2013

Young musicians get lessons in the law — Teens learn to protect work, avoid misuse

The Music & Youth Initiative has 12 “music clubhouse” locations in Greater Boston.The clubhouses — with top-notch recording equipment and studios, instruments, and lessons, volunteer instructors and mentors from Boston-area conservatories, and part-time clubhouse directors who coordinate lessons and activities — are housed in community centers, like Boys & Girls Clubs.