Link to original article. (Pilot client Incredible Foods is featured below). We asked families to taste-test more than 100 new products that contain no nuts, eggs, dairy, or wheat. Even kids without food allergies loved our winners! By Karen Cicero from Parents Magazine There’s something for everyone on our list of the 25 best packaged foods […]
Welcome to Pilot’s news page. Here you’ll discover select examples of earned coverage secured by Pilot’s media relations pros on behalf of our clients. While vital to most client communications programs, earned media has its greatest impact when it’s part of an integrated campaign that includes owned, shared and paid media. For a greater understanding of how an integrated communications program can benefit your organization, give us a call. We’d be happy to provide you with an overview of our approach.March 7, 2017
Incredible Foods has closed a $15 million round led by consumer-focused fund Winona Capital.
Perfectly Free prepares for 2018 launch of novel refrigerated fruit & veggie snacks with ‘grape-like’ skin
Incredible Foods – the firm behind allergy-friendly Perfectly Free frozen coconut bites – is gearing up for the 2018 launch of what it claims is a completely new form of snack: refrigerated bites with a ‘grape-like’ skin made from fruit and veggie purees held together with fiber from seaweed and mushrooms.
The Braga family of Middletown, CT has hit the road embarking on a cross-country journey to raise awareness about food allergies.
Link to original story in The Alternative Board. Is it time to rebrand? Businesses don’t find success by becoming unchanging, static entities. In order to keep competitive, small businesses must adapt to the evolving needs of their customers and society as a whole. Of course, this means more than just expanding your products and services. You […]
Link to original article. Kiplinger’s spoke with George Peters, 59, cofounder and owner of KettlePizza, a Groveland, Mass.-based maker of at-home wood-fired pizza oven grill attachments, about how the business got started. Read on for an excerpt from our interview: You’ve always been an inventor? I worked full-time as a property director for local YMCAs, […]
Link to original article in Boston Globe. It is probably hard to find too many molecular biochemistry PhDs who also are gainfully employed patent attorneys, with side hobbies in high-stakes motorcycle racing. And yet 48-year-old Jeff Vaughn, a patent attorney at Incredible Foods (which recently changed its name from WikiFoods) fits the bill. When he’s […]
Link to NECN video. Kevin Murphy, CEO of Incredible Foods, joins NECN to explain why he makes safe options for people who have the eight most common allergies. http://www.necn.com/news/business/NECN_062416_foodallergies_630pm_NECN-384337431.html
Link to video on WCVB. Welcome to the future of allergy-free treats. Cutting-edge technology at WikiFoods’s Hyde Park facility is making allergy-free snacks for kids. Link to video on WCVB.
Link to original article in CMO.com. by Ted Nelson . CEO . Mechanica April 28, 2016 Collaboration appears to be the organizational skillset of the moment. Moving from a “command and control” to “communicate and collaborate” management style has become the de facto leadership mandate of our times. Even if most of us aren’t particularly […]
Link to original article in Boston Business Journal. The future of food is taking root in Boston’s Hyde Park, a neighborhood not necessarily known for the tech and startup culture permeating other parts of the city. WikiFoods, a venture-backed company launched by Harvard professor David Edwards — well-known for his creation of inhalable chocolate and […]
Link to article in Ad Week By Tim Nudd, Ad Week Can this guy take a punch from a pro boxer? And just as important, wouldn’t you like to watch this guy take a punch from a pro boxer? If you would, here’s the video for you. Ad agency Mechanica created it for Gulden Draak, […]
Link to article in Huffington Post Ron Dicker General Assignment Reporter For The Huffington Post He could have overcome a more conventional fear, like public speaking. But noooo. Watch a regular guy get clocked in the ring to prove to himself that he can take a punch from a pro boxer. As part of Gulden Draak […]
Link to article in The Boston Globe This is the story of the evolution of a Kendall Square incubator into a consumer products company that sells frozen bonbons. About a year ago, Kevin Murphy, the former chief operating officer at Ocean Spray Cranberries Inc., and his longtime colleague Jud Horner, his friend with the “Golden […]
At the Consumer Electronics Show this week in Las Vegas, companies from Segway to Ford jumped into the butler business by showing off new products (some only half-baked) for opening doors, turning on lights, tracking daily schedules like pill rituals, and keeping a watchful eye over the house.
Link to article in Robotics Trends By Steve Crowe December 1, 2015 Parents and caregivers of children with autism and other special needs often struggle to communicate and interact with their kids. Children with autism spectrum disorder (ASD) often have a striking lack of interest and ability to interact, limited ability to communicate, and show […]
Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad Brand’s latest ‘seeker story’
Link to article in Ad Week Saucony, the running shoe and apparel brand, has been running what it calls “seeker stories” since last spring, part of its “Find Your Strong” campaign. The “seekers” are Saucony’s target—individuals who are on some kind of journey in life, and for whom running is part of that journey. This […]
Link to article in Boston Globe By Priyanka Dayal McCluskey GLOBE STAFF SEPTEMBER 16, 2015 Neighborhood Health Plan is seeking to shed its reputation of being just a low-cost health plan. The insurer launched an ad campaign Wednesday imploring consumers and businesses to buy Neighborhood’s insurance not because it’s cheap, but because it’s good. Boston-based […]
Link to article in Boston Business Journal By David Harris, associate editor, digital, Boston Business Journal First, there was Jibo, a robot for the home created by former MIT professor Cynthia Breazeal. Now, a French company called Blue Frog Robotics is looking to steal some of Jibo’s thunder by opening a Boston-area office. Blue Frog’s first […]
Link to article in Ad Week (L. to r.) Mechanica CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi Photo: David Salafia Specs Who (L. to r.) CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi What Full-service digital agency Where Newburyport, Mass. Ten years ago, agency […]
Link to Boston Globe article By Jon Chesto GLOBE STAFF JULY 16, 2015 If you’re going to fly all the way from Massachusetts to Arkansas to pitch your product to a company, you probably don’t want to leave until you’ve sealed the deal. And when that potential customer is Walmart Stores Inc., the biggest brick-and-mortar […]
Link to article on CNBC.com http://video.cnbc.com/gallery/?video=3000394825 In an office 34 miles outside Boston, in Groveland, Massachusetts, two entrepreneurs have been crafting what they hope will be a perfect product pitch to the world’s largest retailer. Two side-by-side whiteboards outline the selling points of KettlePizza, a metal insert that converts a charcoal grill into a pizza […]
Link to article in Huffington Post Move over, bangles: we’ve found a new must-have summertime accessory. You know how a brick oven produces pizza with a super-crisp crust that’s still soft and chewy in the middle? And you know how you can never seem to replicate that in your conventional oven? That’s because brick pizza […]
Link to article in The Boston Globe A Weber grill and a KettlePizza insert. By Ann Trieger Kurland GLOBE CORRESPONDENT MAY 19, 2015 GROVELAND — Al Contarino works a Weber kettle in the parking lot of his office building and announces, “I’m not a chef.” But he is turning out Neapolitan-style Margherita pizzas so beautifully […]
Link to article in The Boston Globe By Wendy Killeen GLOBE CORRESPONDENT Grilling (especially for men) can be a competitive sport. Al Contarino, 45, of Boxford, is an example. When the inventor and grilling enthusiast realized that opening the grill lid releases heat and stalls cooking, he created his own design. That led to […]
Link to article. by Steve McLellan What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The […]
Link to story in The Street. By Robert McGarvey | 03/03/15 – 11:07 AM EST Call the $280 million PayPal (EBAY – Get Report) reportedly paid for Paydiant the price of reclaiming a spot in the battle over mobile payments. “The wallet wars have begun and PayPal had to do something,” said Ralph Dangelmaier, CEO of Waltham, Mass.-based international payments gateway company BlueSnap. […]
Link to story in The Agency Post. Written by Libby DeLana | @parkhere Libby DeLana is creative director and co-founder of the branding and advertising firm Mechanica. Maintaining a productive relationship between a CMO and the creative team can be tricky. Both sides have strong opinions and ideas on what a brand “needs.” And it is this coming together of differing ideas […]
Link to story in MediaPost. by Steve McClellan @mp_mcclellan, January 28, 2015, 3:06 PM Branding and marketing agency Mechanica has just launched a new offering—called the Brand Experience Strategy Practice and has hired veteran experiential executive Bill Goff to lead it. Goff joins Mechanica from Publicis Groupe’s Digitas where he was VP/Group Director of Experience Strategy and Design. Earlier Goff served […]
Link to story in Boston Business Journal. By Micah Donahue, principal, contact strategy director at Mechanica. The influence online consumer reviews have on brands and product selection appears to be unstoppable. Important throughout the year but more so during the holiday gift buying season, online reviews from real customers can be the difference between a company […]
Link to story in Seattle Maven. By Ann Peavey Quietly it lay buried in the advertising pages in the way-back of the October Sunset magazine comfortably-snuggled somewhere between the Incinolet and redwood hot tubs. The simple advertisement for the KettlePizza converter drew me in like moth to flame: The idea of turning my Weber kettle-grill into a […]
Link to story. By Rob Stringer, VP of Product Development & Marketing, Cortex MCP For all those payment folks that think they can replicate the success of the Starbucks mobile payments application, I have one thing to say. You can’t, unless you can replicate this. I visited my local Starbucks this week and asked about the […]
Guest commentary: Boston’s innovation brand? How about the hub for the next wave of collaborative innovation?
Link to article. By Ted Nelson, CEO of Mechanica Boston Mayor Martin Walsh recently met with a group of local entrepreneurs, venture capitalists, heads of start-up accelerators and co-working spaces at City Hall as part of Global Entrepreneurship Week. The focus was on how Walsh intended to elevate and highlight Boston as an innovation leader. One of […]
Link to story. By Joel Brown, Special to the Journal Just about everybody likes pizza. And lots of people enjoy cooking on a charcoal grill. Now two guys working in an industrial park in Groveland have put those two things together, and it’s bringing them a global market. Co-founders Al Contarino of Boxford and George […]
Link to story. By:Ted Nelson, Mechanica CEO Date posted: October 17, 2014 Collaboration and partnership are the name of the game these days. And nearly anything worth doing creatively requires disparate subject experts and thought leaders who rally together arPreviewound a tightly defined problem. What separates the successful breakthroughs from the failed attempts at greatness […]
Link to story. BY DYKE HENDRICKSON STAFF WRITER | Monday, September 29, 2014 NEWBURYPORT — Local companies don’t always pitch local enterprises. Mechanica, a branding and advertising agency with offices overlooking the Merrimack River, serves national and international clients like NPR, PBS, PTC, Akamai, Kronos and Saucony. Its client list appears devoid of nearby businesses […]
By Linda Bock (Patch Staff) Element Care, formerly the Elder Service Plan of the North Shore, has unveiled a new name, logo, tagline, website and promotional materials to support its evolution and geographic growth. The new brand identity reflects the simple mission of Element Care, a non-profit committed to helping people live safely and comfortably […]
Link to story. Jon Chesto Managing Editor, Print-Boston Business Journal Email | Twitter | Google+ When a consumer company drops its ad agency of record, there’s usually no turning back. But sometimes relationships can be rekindled, divorces undone. That’s just what happened to Saucony and Mechanica, the Newburyport agency that launched the “Find your strong” campaign for the Lexington-based […]
Link to story. by Steve McClellan, Monday, September 8, 2014 1:17 PM Boston-based agency Mechanica has been named U.S. agency of record for Saucony, the running footwear and apparel company that is also based in Boston. The selection came without a formal review. Olson of Minneapolis was the incumbent and was not invited to defend the […]
By Brandon Gee A Marblehead couple hopes to make prompt, quality legal advice as ubiquitous on college campuses as sticker-covered laptops and red Solo Cups. Bonnie and Jim Garaventi’s creation of StudentDefend.com was motivated by personal experience. They’re withholding the specific details, but suffice it to say that one of their four children was “doing […]
Link to story. BY TED NELSON CEO, Mechanica AD TECH PRESS – Just recently I had the opportunity of serving on Bostinno’s State of Innovation “Ad Tech vs. Advertising” panel. It was promoted as a debate between “new school” ad tech providers and advertising agencies. But despite best efforts from Anne Weiskopf, our enthusiastic moderator, […]
Lessons learned: Parents launch StudentDefend to pair college students with attorneys in times of need
Link to story. By David Harris Tech Editor-Boston Business Journal It all started with a personal experience. Jim and Bonnie Garaventi of Marblehead were frustrated that when one of their four children got into trouble a few years ago while away at college, they had nowhere to turn. More specifically, there was no attorney for […]
Link to story. By Daniel G. Faggella Most early stage companies aren’t eager to take on more work. Getting sales and delivering the product or service are difficult enough, so when it comes to marketing, the less learning curve, the better. The good news is that marketing automation has taken off, and it […]
Link to story. By David Harris, Tech Editor-Boston Business Journal Mobile payments technology startup Cortex MCP announced that it relocated its headquarters from outside Los Angeles to Cambridge and will grow its grow its employee headcount from 20 to over 100 in the next 14 to 16 months, according to the company’s CEO. The […]
Link to story. Mobile Wallet Becoming Trendy to Pay (Video) Imagine going out and leaving your cash, your credit cards, and your id’s at home and just bringing your phone instead. That’s the idea behind “mobile wallet” and some say it is about to become the trendiest way to pay. FOX 35 visited the CNP Expo– a […]
Emmy-Honored Video Producer Jay Childs Joins Pilot Communications Group, LLC, as Director of Video Services
Pilot Communications Group, LLC adds video production and video content marketing to services with addition of Jay Childs to team.
Newburyport, Mass.-based Pilot Communications has hired Jay Childs as its new director of video services. Childs, who won a New England Emmy for his documentary on a nurse’s battle with breast cancer, previously ran his own production studio in nearby Portsmouth, N.H. Pilot said that with Childs on board, it will now be able to offer […]
Two Ten Footwear Foundation’s community service initiative, National Footwear Cares Month, kicked off with a bang last week.
Pilot Communications Group, LLC, Offers Broader Communications Focus Driven by Accomplished, Hands-on Public Relations, Public Affairs Team
A new integrated communications agency that bridges the gap between larger firms and solo practitioners officially launched today as Pilot Communications Group, LLC. Serving technology, healthcare and consumer companies as well as non-profits, Pilot addresses the need for a broader approach to communications supported by accomplished, hands-on public relations, public affairs and creative professionals.
Link to story. by Val Brickates Kennedy, Mar 31, 2014, 4:36 PM Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. , Former Porter Novelli partner Jim Barbagallo announced he has formed a new integrated communications agency called Pilot Communications Group. He is joined by Tony Sapienza, […]
Because the payment industry requires companies — from banks to merchants to credit card firms — to work together, a chance to engage with everyone on the payment food chain is valuable.
Cortex, a West Coast mobile payments technology startup, has its first employee in Cambridge and plans to have as many as ten employees at the office by the end of 2014. The company aims to solve many of the issues that have hindered mobile payments from taking off, including security and user verification, while also […]
Link to story. California-based mobile payment company Cortex MCP has plans to set up an office in the Cambridge Innovation Center. The start might have as many as ten employees in town by the end of 2014, reports BetaBoston. Rather than hosting its own mobile wallet, Cortex MCP offers up its hassle-free technology to other payment companies to […]
The integrated communications firm will serve clients in the technology, healthcare, and consumer spaces, as well as nonprofits.
The Music & Youth Initiative has 12 “music clubhouse” locations in Greater Boston.The clubhouses — with top-notch recording equipment and studios, instruments, and lessons, volunteer instructors and mentors from Boston-area conservatories, and part-time clubhouse directors who coordinate lessons and activities — are housed in community centers, like Boys & Girls Clubs.