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Don’t Let a Lack of Planning Derail a Great Event

The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]

Read This Before Blaming Your PR Agency For Lack of Coverage

On behalf of PR agencies everywhere, thank you Amy Westervelt for your recent tell-all post on why startup companies need to stop pointing fingers at their PR firms and instead learn more about how editors and journalists do their jobs. Amy is a freelance writer/editor/author and frequent contributor to business publications like Forbes, the WSJ, […]