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Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can do […]

Keys to an Efficient Content Marketing Strategy

Guest post by Noel Watts, an accomplished business development executive within the mortgage banking industry with more than 18 years experience in a range of progressively responsible leadership positions. I was talking with a friend recently about adding a blog to his website to generate web traffic through content marketing. His company specializes in writing industry […]

Owned Media: Helping Companies Beat 4-1 Odds

A friend, father of a communications student, told me last week that there’s four public relations professionals for every journalist.  4 to 1.  I didn’t research the stat myself, but took a leap of faith that the student’s professor who revealed the stat knew what he or she was talking about. 4 to 1. At […]

Emmy-Honored Jay Childs Brings Full Video Production Capabilities to Pilot

Jay Childs has been living the “every picture tells a story” mantra for more than 20 years as principal at his Portsmouth, New Hampshire studio — JBC Communications.  Today, I’m excited to welcome Jay, and his full video production studio, to the Pilot team as director of video services, which includes production and video content marketing. […]

3 Stories That Write Themselves

A story that writes itself. During my newspaper reporting days (about 100 years ago), that’s what we used to call a story that seemingly dropped out of the sky:  a story that writes itself. For such a story, which falls on a reporter’s lap once in a blue moon, all one had to do was sit […]

Emotional Stories Exists in Every B2B Company (finding them is the challenge)

Brands from every B2B and B2C industry sector have embraced the power of storytelling — whether it be branded storytelling or “true” storytelling — in their efforts to stand out and make a human connection with their audiences.  Public relations and advertising agencies, and viral digital firms everywhere, talk about the power of storytelling throughout their websites […]

Read This Before Blaming Your PR Agency For Lack of Coverage

On behalf of PR agencies everywhere, thank you Amy Westervelt for your recent tell-all post on why startup companies need to stop pointing fingers at their PR firms and instead learn more about how editors and journalists do their jobs. Amy is a freelance writer/editor/author and frequent contributor to business publications like Forbes, the WSJ, […]