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Five Communications Tips for Frugal SMBs

What I like most about working with SMBs is typically they’ll want their communications consultant exposed to every facet of their business.  Generally, SMBs are more apt than large companies to allow an “outsider” become an “insider” because they simply can’t afford not to.  They recognize that a consultant can be of the greatest assistance when […]

Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can do […]