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PR (earned media) Can’t Be Trumped When It Comes To Credibility

Public relations (earned media) rules over other forms of marketing communications.  At least in the credibility category. Not exactly breaking news, but a recent Nielsen study reaffirms that despite the global marketing trend toward branded content, it’s tough  — if not impossible — to trump the credibility and perceived objectiveness of third-party experts. This is […]

We’re All Techies

The personalization of technology is nothing new. Who hasn’t managed their finances on a PC, shopped on the Web, or used a mobile device to share photos and updates with family and friends? But a recent Wall Street Journal “Reporter’s Journal” story on SXSW makes a much stronger – and completely true — point: “we’re all techies.” The […]

Funny or Die: PR and Public Affairs Working Hand in Glove

Last week President Obama made news by appearing on the online talk show, “Between Two Ferns,” with Zach Galifianakis on the Funny or Die website.  The site is the brainchild of Will Ferrell, Adam McKay and Chris Henchy.  Not exactly Washington Week in Review. If you have not watched the skit, here’s a link. As you […]

3 Stories That Write Themselves

A story that writes itself. During my newspaper reporting days (about 100 years ago), that’s what we used to call a story that seemingly dropped out of the sky:  a story that writes itself. For such a story, which falls on a reporter’s lap once in a blue moon, all one had to do was sit […]

Pilot Communications Group

Announcing Pilot Communications Group, LLC

It’s ironic that after helping to launch and promote dozens of companies over the years, writing this announcement post about the official introduction of Pilot Communications Group, LLC didn’t come very easy. I guess in part it’s the “cobbler’s children have no shoes” syndrome. Historically, communications agencies are notorious for neglecting their own marketing and find […]

Preventing “Death by A Thousand Cuts” in the Agency-Client Relationship

There’s a reason many corporations prefer hiring communications professionals who have experience working on both sides of the table: as a client and for an agency. Perspective. If you have ever been the client, you know what great and lousy client service looks and feels like.  And if you later made the switch to the […]

PR As a Top 10 Most Stressful Job…Oh Pahlease

The annual list of most stressful jobs is making the rounds and some of my public relations colleagues are carrying the fact that “public relations executive” was ranked by CareerCast as the 6th most stressful job as a of badge of honor. Here’s the full list, beginning with most stressful job: Enlisted military, military general, […]

Agencies Make Their Internal Counterparts Better, And Vice Versa

More corporations are taking some of the responsibilities previously handled by their public relations and advertising agencies back in-house. Regarding PR agencies, it’s no longer breaking news that many clients have taken their social media activities inside. But a recent report by The Association of National Advertisers (ANA) says that the expansion of in-house marketing […]

Read This Before Blaming Your PR Agency For Lack of Coverage

On behalf of PR agencies everywhere, thank you Amy Westervelt for your recent tell-all post on why startup companies need to stop pointing fingers at their PR firms and instead learn more about how editors and journalists do their jobs. Amy is a freelance writer/editor/author and frequent contributor to business publications like Forbes, the WSJ, […]

Avoid These Four Agency Client Types at all Costs

You may have heard the expression popular among some boat owners: The two best days of being a boat owner are ‘the day you buy it’ and the ‘day you sell it.’ Others use a similar expression. Like those who have purchased a vacation home they never have time to enjoy.  Or that convertible as […]