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6 Proven PR Tactics for Small Businesses on a Shoestring

Message to small businesses owners:  “You don’t have to suffer in silence.” Organizations operating on a shoestring marketing budget and skeleton staffs can come across as larger than life by mastering a few simple and cost-effective “guerrilla PR” tactics.  Because many smaller organizations don’t have dedicated in-house PR resources, their CEOs and marketing leads have […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]

Owned Media: Helping Companies Beat 4-1 Odds

A friend, father of a communications student, told me last week that there’s four public relations professionals for every journalist.  4 to 1.  I didn’t research the stat myself, but took a leap of faith that the student’s professor who revealed the stat knew what he or she was talking about. 4 to 1. At […]

Let’s End the Press Release Relevance Debate — Please?

Journalists who call the press release a useless relic of the past and the PR pros who label it a La-Z-Boy solution to communications continue to miss the point when it comes to this oft-maligned tool.  In fact, as I have discussed in previous posts, the folks at Business Wire and PR News Wire are […]

Set Agency-Client Expectations Early On or Risk Disappointment

The most important meeting an agency has with a new client is the agency-client expectations meeting.  And if during that meeting the agency team and client team aren’t as upfront and transparent as humanly possible about their expectations for each other, then expect any honeymoon period to be short-lived and D-I-V-O-R-C-E to follow.  If during […]