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Do the Upfront Work to Mitigate Buyer’s Remorse

Many of us have experienced buyer’s remorse. Probably more than once. It’s that sinking feeling of regret one feels after making an expensive purchase, like a house, a car, or a toy (impulse purchase) we just had to have (did you really have to have that $12,000 super-light, super-fast, super-cool road bike for your Sunday […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]

The Agency-Client Relationship: Keeping it on Track

Agency-client relationships that aren’t working well tend to decline over time. Occasionally an agency gets fired over a single mishap, like a poorly executed tweet by a young staffer or a major round-up story naming all of a client’s competitors — but leaves out your client. Even if a key account team member leaves the […]

Funny or Die: PR and Public Affairs Working Hand in Glove

Last week President Obama made news by appearing on the online talk show, “Between Two Ferns,” with Zach Galifianakis on the Funny or Die website.  The site is the brainchild of Will Ferrell, Adam McKay and Chris Henchy.  Not exactly Washington Week in Review. If you have not watched the skit, here’s a link. As you […]

Pilot Communications Group

Announcing Pilot Communications Group, LLC

It’s ironic that after helping to launch and promote dozens of companies over the years, writing this announcement post about the official introduction of Pilot Communications Group, LLC didn’t come very easy. I guess in part it’s the “cobbler’s children have no shoes” syndrome. Historically, communications agencies are notorious for neglecting their own marketing and find […]

Agency - Client Relationships

Preventing “Death by A Thousand Cuts” in the Agency-Client Relationship

There’s a reason many corporations prefer hiring communications professionals who have experience working on both sides of the table: as a client and for an agency. Perspective. If you have ever been the client, you know what great and lousy client service looks and feels like.  And if you later made the switch to the […]

PR As a Top 10 Most Stressful Job…Oh Pahlease

The annual list of most stressful jobs is making the rounds and some of my public relations colleagues are carrying the fact that “public relations executive” was ranked by CareerCast as the 6th most stressful job as a of badge of honor. Here’s the full list, beginning with most stressful job: Enlisted military, military general, […]

Agencies Make Their Internal Counterparts Better, And Vice Versa

More corporations are taking some of the responsibilities previously handled by their public relations and advertising agencies back in-house. Regarding PR agencies, it’s no longer breaking news that many clients have taken their social media activities inside. But a recent report by The Association of National Advertisers (ANA) says that the expansion of in-house marketing […]