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Media Relations “Cheat Sheet” for Frugal SMBs

It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of.  There are a number of ways you can do […]

Preventing “Death by A Thousand Cuts” in the Agency-Client Relationship

There’s a reason many corporations prefer hiring communications professionals who have experience working on both sides of the table: as a client and for an agency. Perspective. If you have ever been the client, you know what great and lousy client service looks and feels like.  And if you later made the switch to the […]

Read This Before Blaming Your PR Agency For Lack of Coverage

On behalf of PR agencies everywhere, thank you Amy Westervelt for your recent tell-all post on why startup companies need to stop pointing fingers at their PR firms and instead learn more about how editors and journalists do their jobs. Amy is a freelance writer/editor/author and frequent contributor to business publications like Forbes, the WSJ, […]