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Small Businesses: Repurpose (Content) or Perish

For a small business or organization, generating original marketing content with any level of frequency is a significant undertaking. But the return on investment is dramatically increased when that content is routinely repurposed.  Results will include a dramatic reduction in marketing costs (always top of mind with small businesses) and expanded audience reach. So what […]

PR (earned media) Can’t Be Trumped When It Comes To Credibility

Public relations (earned media) rules over other forms of marketing communications.  At least in the credibility category. Not exactly breaking news, but a recent Nielsen study reaffirms that despite the global marketing trend toward branded content, it’s tough  — if not impossible — to trump the credibility and perceived objectiveness of third-party experts. This is […]