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Brand Ambassadors for a New Era (Market Basket style)

It isn’t by design, but workers of New England-based DeMoulas Market Basket have become the poster children for employees as brand ambassadors — bar none. Chances are pretty good that if you reside somewhere in Massachusetts or Maine or New Hampshire, Market Basket is where you buy your food, at least occasionally. 71 stores. More than $4.5B in annual […]

“Willing To Risk Death Daily:” What a Help Wanted Ad Says About a Company

It’s the end of the year and thus, ’tis the season for the annual avalanche of help wanted ads — though the avalanche certainly isn’t what it used to be. Oftentimes, a help wanted ad will be the first impression a prospect will have of a potential employer. Professional recruiters and expert networkers typically steer […]

IPO Communications Guidelines That Make Good Sense

It’s the dream of many public relations professionals:  land a position with a promising pre-IPO company. Take less base compensation and sacrifice weekends and holidays for the promise of mainlining a gold vein of stock options and sailing off to the Caribbean following a robust IPO and the requisite vesting period. Ah.  If only it […]