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Agencies Make Their Internal Counterparts Better, And Vice Versa

More corporations are taking some of the responsibilities previously handled by their public relations and advertising agencies back in-house. Regarding PR agencies, it’s no longer breaking news that many clients have taken their social media activities inside. But a recent report by The Association of National Advertisers (ANA) says that the expansion of in-house marketing […]

In The New Normal, Client Retention Means Playing Above The Rim

Denial. Anger. Bargaining. Depression. Acceptance. These are the five stages of grief a PR agency (or any business for that matter) goes through when a good client takes their business to a competitor.  Each of the five stages were detailed in a recent post in which I promised a follow-up with a few ideas on […]