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Keys to an Efficient Content Marketing Strategy

Guest post by Noel Watts, an accomplished business development executive within the mortgage banking industry with more than 18 years experience in a range of progressively responsible leadership positions. I was talking with a friend recently about adding a blog to his website to generate web traffic through content marketing. His company specializes in writing industry […]

Small Businesses: Repurpose (Content) or Perish

For a small business or organization, generating original marketing content with any level of frequency is a significant undertaking. But the return on investment is dramatically increased when that content is routinely repurposed.  Results will include a dramatic reduction in marketing costs (always top of mind with small businesses) and expanded audience reach. So what […]

Owned Media: Helping Companies Beat 4-1 Odds

A friend, father of a communications student, told me last week that there’s four public relations professionals for every journalist.  4 to 1.  I didn’t research the stat myself, but took a leap of faith that the student’s professor who revealed the stat knew what he or she was talking about. 4 to 1. At […]

Let’s End the Press Release Relevance Debate — Please?

Journalists who call the press release a useless relic of the past and the PR pros who label it a La-Z-Boy solution to communications continue to miss the point when it comes to this oft-maligned tool.  In fact, as I have discussed in previous posts, the folks at Business Wire and PR News Wire are […]

Emmy-Honored Jay Childs Brings Full Video Production Capabilities to Pilot

Jay Childs has been living the “every picture tells a story” mantra for more than 20 years as principal at his Portsmouth, New Hampshire studio — JBC Communications.  Today, I’m excited to welcome Jay, and his full video production studio, to the Pilot team as director of video services, which includes production and video content marketing. […]

3 Stories That Write Themselves

A story that writes itself. During my newspaper reporting days (about 100 years ago), that’s what we used to call a story that seemingly dropped out of the sky:  a story that writes itself. For such a story, which falls on a reporter’s lap once in a blue moon, all one had to do was sit […]