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Small Businesses Stay on Track by Playing Offense

Small businesses get them coming and going. Unsolicited business propositions. Coming at them via LinkedIn from companies selling new business leads, SEO services and recruiting services. Coming at them via email and text and phone calls from companies offering advertising, legal, social media and yes, public relations services too.  Coming at them from publishers moments […]

Let’s End the Press Release Relevance Debate — Please?

Journalists who call the press release a useless relic of the past and the PR pros who label it a La-Z-Boy solution to communications continue to miss the point when it comes to this oft-maligned tool.  In fact, as I have discussed in previous posts, the folks at Business Wire and PR News Wire are […]