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Do the Upfront Work to Mitigate Buyer’s Remorse

Many of us have experienced buyer’s remorse. Probably more than once. It’s that sinking feeling of regret one feels after making an expensive purchase, like a house, a car, or a toy (impulse purchase) we just had to have (did you really have to have that $12,000 super-light, super-fast, super-cool road bike for your Sunday […]

Working with Smaller Companies is a Horse of a Different Color

The transition of working for very large corporations (like HP and Digital…remember Digital?) and global public relations agencies like Porter Novelli and Copithorne & Bellows and serving their global clients, to running Pilot Communications Group — a small shop with a focus on emerging and small to mid-size organizations — has been the eye-opening experience […]

Small Businesses Stay on Track by Playing Offense

Small businesses get them coming and going. Unsolicited business propositions. Coming at them via LinkedIn from companies selling new business leads, SEO services and recruiting services. Coming at them via email and text and phone calls from companies offering advertising, legal, social media and yes, public relations services too.  Coming at them from publishers moments […]

Let’s Make Shopping Small a Way of Life – Not an Event

Annually, Small Business Saturday gives consumers the opportunity to get reacquainted with companies that wear the owners’ name on the storefront, at least figuratively.  A couple of days ago, we experienced the fourth annual Small Business Saturday, always sandwiched between Black Friday and Cyber Monday (which is today), two of the biggest shopping days of […]

Even the Best Client-Agency Relationships Need Evaluations

This guest post comes to us courtesy of  Judy Neer, president and CEO of Pile and Company, a management consulting firm that specializes in client-agency relationships, and via Ad Age.  The original post ran here.  The Top Reasons Brands Don’t Review Agency Relationships and Why They Should   Even in an industry that knows the […]

The Agency-Client Relationship: Keeping it on Track

Agency-client relationships that aren’t working well tend to decline over time. Occasionally an agency gets fired over a single mishap, like a poorly executed tweet by a young staffer or a major round-up story naming all of a client’s competitors — but leaves out your client. Even if a key account team member leaves the […]

Set Agency-Client Expectations Early On or Risk Disappointment

The most important meeting an agency has with a new client is the agency-client expectations meeting.  And if during that meeting the agency team and client team aren’t as upfront and transparent as humanly possible about their expectations for each other, then expect any honeymoon period to be short-lived and D-I-V-O-R-C-E to follow.  If during […]

Pilot Communications Group

Announcing Pilot Communications Group, LLC

It’s ironic that after helping to launch and promote dozens of companies over the years, writing this announcement post about the official introduction of Pilot Communications Group, LLC didn’t come very easy. I guess in part it’s the “cobbler’s children have no shoes” syndrome. Historically, communications agencies are notorious for neglecting their own marketing and find […]