It’s old news but worth emphasizing: every time an individual has an encounter with an organization is an opportunity for that organization to strengthen its reputation, or not.
Take the experience of a recent college grad, a young man who’s the son of a long-time friend and professional colleague. Dave (not his real name) graduated from a prestigious university last spring with a goal of starting a career in the world of financial services. Over the course of last summer, Dave’s resume and cover letter to Wall Street organizations were, for the most part, never acknowledged. While a few organizations had at least the civility to send Dave a form letter rejection notice, many simply ignored his interest.
At least one company (not a Wall Street company) — a smaller independent company located north of Boston — had Dave in for two rounds of in-person interviews but never closed the loop with him (Dave never received an offer, a thank you or explanation). Dave ultimately settled on a position elsewhere, but needless to say, his first experience with corporate America did not impress and will likely have a lingering impact.
Dave’s story is far from unique. And in fact has become “acceptable” behavior at too many organizations ever since the Great Depression of 2008 when in-house recruiters were crushed by the tsunami of resumes from laid off workers. But given today’s low unemployment rate and the fact that many employers across industries are in fact struggling to fill many positions, one would like to think that employers will take advantage of every consumer touch point to strengthen vs. undermine their reputation.