What I like most about working with SMBs is typically they’ll want their communications consultant exposed to every facet of their business. Generally, SMBs are more apt than large companies to allow an “outsider” become an “insider” because they simply can’t afford not to. They recognize that a consultant can be of the greatest assistance when […]
It’s old news but worth emphasizing: every time an individual has an encounter with an organization is an opportunity for that organization to strengthen its reputation, or not. Take the experience of a recent college grad, a young man who’s the son of a long-time friend and professional colleague. Dave (not his real name) graduated […]
Agency-client relationships that aren’t working well tend to decline over time. Occasionally, an agency gets fired out of the blue, perhaps over a single, major mishap. A tweet that compromises a brand’s reputation or a major trends article that names all of a client’s competitors but leaves your client out could be grounds for abrupt dismissal. […]
Pilot Communications Group, LLC provides business-aligned marketing and public relations to emerging companies and SMBs. Led by communications veteran Jim Barbagallo, Pilot is composed of accomplished communications professionals and business partners who bring a senior-level perspective and hands-on expertise to client opportunities.
- Emerging and growth companies such as Blue Frog Robotics, Incredible Foods, Inc., Cortex MCP, KettlePizza, LLC, and LuckyVitamin.com, among many others.
- Global enterprises including HP, EMC, BMC Software, Analog Devices, Covidien, 3Com and Stratus Technologies.
- Non-profits and professional services organizations such as Mechanica, Two Ten Footwear Foundation, Wenham Museum, Music & Youth Initiative, and Network for Teaching Entrepreneurship – New England.
Pilot was formed with the belief that every company must publish great content in order to connect and strengthen the relationship with its audiences. The firm uses P4, an end-to-end process for developing, targeting and exchanging this content.
Why work with Pilot?
For starters, your Pilot account team will be composed of experienced professionals who won’t be learning on your dime. We consider the totality of your business, and all the details. We’ve founded, run and have worked for large and small agencies. We have also been the client, so we know what great client service feels like. And when it doesn’t feel right. The Pilot team has launched companies, guided them through their critical stages of growth and through the IPO process, and helped them get acquired. We know what works (hard work) and what doesn’t (mailing it in). We don’t over promise and under deliver, won’t nickel and dime, and our humble offices translate to even more savings for clients.
The Pilot team understands how to take complex information, shape it, and use it to tell simple but compelling stories. We’re experienced across the broadest range of business experiences and know what’s coming around the next corner. We develop and execute communications programs with skillful precision, think quickly and provide clear, confident guidance to our clients.