A telltale signal for an SMB that rebranding should be top of mind is when the company decides it wants to tap into a new demographic. One of the surest ways for a small or medium size business to grow is to target its products and/or services to a new or expanded group of consumers. And in many […]
The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]
If you, as a client, are working with your PR agency to unleash a new media relations campaign to promote a new product or service, consider first that… professionals working in an editorial environment are grossly outnumbered by PR practitioners by a margin of 5:1. The most coveted journalists at top-tier media outlets may see […]
Pilot Communications Group, LLC provides business-aligned marketing and public relations to emerging companies and SMBs. Led by communications veteran Jim Barbagallo, Pilot is composed of accomplished communications professionals and business partners who bring a senior-level perspective and hands-on expertise to client opportunities.
- Emerging and growth companies such as Blue Frog Robotics, Incredible Foods, Inc., Cortex MCP, KettlePizza, LLC, and LuckyVitamin.com, among many others.
- Global enterprises including HP, EMC, BMC Software, Analog Devices, Covidien, 3Com and Stratus Technologies.
- Non-profits and professional services organizations such as Mechanica, Two Ten Footwear Foundation, Wenham Museum, Music & Youth Initiative, and Network for Teaching Entrepreneurship – New England.
Pilot was formed with the belief that every company must publish great content in order to connect and strengthen the relationship with its audiences. The firm uses P4, an end-to-end process for developing, targeting and exchanging this content.
Why work with Pilot?
For starters, your Pilot account team will be composed of experienced professionals who won’t be learning on your dime. We consider the totality of your business, and all the details. We’ve founded, run and have worked for large and small agencies. We have also been the client, so we know what great client service feels like. And when it doesn’t feel right. The Pilot team has launched companies, guided them through their critical stages of growth and through the IPO process, and helped them get acquired. We know what works (hard work) and what doesn’t (mailing it in). We don’t over promise and under deliver, won’t nickel and dime, and our humble offices translate to even more savings for clients.
The Pilot team understands how to take complex information, shape it, and use it to tell simple but compelling stories. We’re experienced across the broadest range of business experiences and know what’s coming around the next corner. We develop and execute communications programs with skillful precision, think quickly and provide clear, confident guidance to our clients.