The emotions associated with working in a PR agency and winning new business, and working for a startup and achieving a crowdfunding goal, are similar. Unfortunately, the euphoria associated with each of these events may disappear quickly if the foundation for an engagement plan isn’t already in place. Winning new business is among the most […]
If you, as a client, are working with your PR agency to unleash a new media relations campaign to promote a new product or service, consider first that… professionals working in an editorial environment are grossly outnumbered by PR practitioners by a margin of 5:1. The most coveted journalists at top-tier media outlets may see […]
It’s not easy, but media relations isn’t really complicated. Here’s a straightforward, cost-effective approach coverage-starved SMBs can employ to maximize their media relations efforts. First off, take the time to develop a list of journalists and bloggers you’d like to get your company in front of. There are a number of ways you can […]
Pilot Communications Group, LLC provides integrated, content-centered, business-aligned public relations and social media services to technology, consumer and healthcare services organizations. Pilot is composed of accomplished communications professionals and business partners who bring senior level perspective and hands-on expertise to client opportunities.
- Emerging and growth companies such as Blue Frog Robotics, Wikifoods, Inc., Cortex MCP, and KettlePizza, LLC, among many others.
- Global enterprises including HP, EMC, BMC Software, Analog Devices, Covidien, 3Com and Stratus Technologies.
- Non-profits and professional services organizations Mechanica, Two Ten Footwear Foundation, Wenham Museum, Music & Youth Initiative, and Network for Teaching Entrepreneurship – New England.
Pilot was formed with the belief that every company must publish great content in order to connect and strengthen the relationship with its audiences. The firm uses P4, an end-to-end process for developing, targeting and exchanging this content.
Why work with Pilot?
For starters, your Pilot account team will be composed of accomplished professionals. We won’t be training on your dime. And we’re small enough to focus on your business and all the details. We’ve founded, run and have worked for large and small agencies. We have also been the client at Pilot, so we know what great client service feels like, and when it doesn’t feel right. The Pilot team has launched companies, guided them through their critical stages of growth and through the IPO process, and helped them get acquired. We know what works (hard work) and what doesn’t (mailing it in). We don’t over promise and under deliver, won’t nickel and dime and our humble office space translates to even more savings for our clients.
The Pilot team understands how to take complex information, shape it, and use it to tell simple but compelling stories. We’re experienced across the broadest range of business experiences and know what’s coming around the next corner. We develop and execute communications programs with skillful precision, think quickly and provide clear, confident guidance to our clients.